About the Founder

CoffeeTec has been around for 47 years starting with the likes of Alfred Peet (Peet’s Coffee) and Howard Shultz (Starbucks) back in Berkeley many moons ago. Today, we still sell products to Starbucks and many other big names in the business. As important, we also focus on entrepreneurs just getting started as well as those veteran roasters that need a helping hand, education, and critical advice. This allows them to fine tune their roasts, become more efficient in all processing, and make critical business decisions in their coffee experiences.

CoffeeTec coffee bean farmer How Can We Help CoffeeTec Case Analysis
Why CoffeeTec
How Can We Help? CoffeeTec Case Analysis

CoffeeTec History

With over 4 decades of building relationships and transacting in the coffee industry, we've traveled down the coffee roads from origin and production to complete plant development and relocation. We bring all this experience into our relationships allowing us to alleviate any foreseen challenges that may arrive along the way. Our success comes with experiencing our customer's successes.

Howard Schultz

CoffeeTec has been around for 47 years. Jay Endres, a 44 year veteran of gourmet coffee machinery development brought design changes to many brands of roasters, grinders, display methods and lab/quality control instruments. He started with the likes of Alfred Peet (Peet’s Coffee) and Howard Shultz (Starbucks) back in Berkeley many moons ago. Today, we still sell products to Starbucks and many other big names in the business. As important, we also focus on entrepreneurs just getting started as well as those veteran roasters that need a helping hand, education, and critical advice. This allows them to fine tune their roasts, become more efficient in all processing, and make critical business decisions in their coffee experiences.


 


Top Right: Howard Schultz, Starbucks. Above Left: CoffeeTec CEO Scott Plail with coffee farmer. Above Right: Jay Endres, Founder of CoffeeTec.