The time comes in every commercial coffee roaster’s journey when you realize you may need to upgrade your roaster. It can be a good business move to help grow your business and meet production demand, but it’s also exciting because who doesn’t love a new toy?
If you find yourself at this familiar coffee business crossroad, then you’re likely facing one of three scenarios: Upgrade to a bigger roaster, add an additional roaster to the mix, or downsize and sell your roaster.
Whatever scenario you’re in, such a transition requires a lot of thought. Most sellers we work with are almost always looking to upgrade, so on top of managing the sale of your roaster, you need to think through what you require in a new roaster. We also encourage a good dose of dreaming.
What’s on your wishlist?
The list goes on, and your time carefully considering these questions is time well spent. In addition to our consulting services to help you answer these questions, there are great resources out there to help your decision-making. Our friend and well-known coffee consultant Willem Boot has two great articles on the subject — Upsizing Your Coffee Roasting Machine, and Buying A Coffee Roaster. (You can also sign up for a free Boot Camp video coffee course led by Willem for our CoffeeTec community.)
But what about the time you invest in managing the sale of your equipment, or vetting used equipment to buy? Well, we think there are better ways to direct your energy and time — and this is why we’ve created our CT Connect program.
For almost 50 years, we’ve been a one-stop-shop, offering new coffee roasting equipment, brokering used equipment transactions in our CoffeeTec community, and providing consulting and educational support before and beyond the sale. We offer full service for your coffee roastery’s full life cycle.
CT Connect ‘connects the dots’ to house our four pillars — Buying, Selling, Consulting, and Education — under one roof where we connect you to deals, your coffee community, and to new coffee-roasting frontiers.
There are a number of good reasons to choose CoffeeTec and CT Connect. For example, let’s walk through what the experience can look like if you’re selling your coffee equipment without our help.
You can spend hours conducting research to determine the best selling price. Then list your item online. Then, of course, you'll want to post it on social media, spend some ad dollars there, and cross your fingers your equipment will be seen. Then, once — and IF — your item sells, you can haggle with your buyer a final price with the buyer and engage in the time-consuming process of handling shipping, crating, and delivery.
Save your valuable time and energy. Let us take the reins so that you can do what matters to you most — running your roastery. Here are our top 8 benefits of what you can expect when you partner with CoffeeTec to sell your equipment. We:
The choice seems pretty clear, doesn’t it?
And by the way, with our deep industry expertise, experience, and connections, we can help you with that first list of questions, too — whether you’re buying or selling.
And, purchasing new equipment may beg more questions, like how to:
We’re here for that too.
We invite you to take a spin around the new CT Connect section here at CoffeeTec.com:
So, which stage are you at in your coffee roasting journey? Just starting out? Looking to sell or buy equipment? Need some consulting advice or educational direction to grow your operations? We’d love to get to know you and your roastery needs better.
Let’s connect through CT Connect!
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