We help startups, cafés, roasteries and CPG brands turn great ideas into profitable, repeatable coffee businesses — from concept and equipment selection to staff training, menu pricing and local search.
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Coffeetec Promise
We diagnose the root cause of your biggest challenges, then deliver practical, prioritized fixes that improve margin, throughput, and consistency — not theoretical slides. Expect clear deliverables (plans, spreadsheets, SOPs) and hands-on implementation support.
Who Coffeetec’s Coffee Roasting Consultants Serve
We work with operators at every stage of the coffee value chain. Our clients typically include:
Startups
We guide entrepreneurs with little to no prior roasting experience, covering everything from bean selection to mastering roasting techniques, ensuring a smooth and confident launch.
Existing Businesses
Established roasters seeking to improve operations, boost productivity, or refine their product can rely on our in-depth consulting and hands-on support to scale efficiently while maintaining quality.
Retailers
Coffee shop owners and other retailers looking to add roasting to their offerings receive guidance on equipment selection, workflow optimization, and product development, turning roasting into a profitable part of their business.
Retailers
Buyers & Sellers: Clients looking to purchase new or used roasting equipment—or sell their existing machines—benefit from our market knowledge and guidance, ensuring smart, informed decisions.
Retailers
Home Enthusiasts: Passionate individuals roasting at home can learn the craft with our expert instruction, whether for personal enjoyment or small-batch specialty coffee.
Coffeetec Consulting Service and Rates
We offer pragmatic, measurable consulting across every stage of a coffee business lifecycle — delivered on-site, remotely, or via turnkey programs. Choose a single project or a long-term partnership.
Start-Up Services
- Equipment financing for easy entry
- Coffee roastery equipment selection, installation, and maintenance
- Roastery plant design and layout
- Regulatory requirements, permitting, procedures, and insurance
- Equipment certifications and commissioning
- Comprehensive, customized training, including all aspects of business operations, from basic problem-solving and setting up policies and procedures, to coffee blending and buying evaluation
Expansion Services
- Next-level roastery equipment purchase and acquisitions
- Used roastery equipment selling
- Logistics and supply chain management
- Roastery plant design, layout, and relocation
- Production and space optimization
- Silo and conveyance equipment
- Equipment maintenance and repair
Equipment Searches and Evaluation
- Equipment Searches: We partner with you to analyze needed layout, design and flow for your facility, help identify the best equipment brands (new and used), and provide a full assessment now how the various elements will work together.
- Equipment Evaluation: We complete all of your insurance, financing, and equipment resale needs. Our experience as dealers in new and used equipment -- as well as our expertise in rebuilding coffee roasters, grinders -- means that our evaluations are as precise as possible. We offer this service for antiques too!
Standard Hourly Rates
- Principal Design Consultant @ $170.00
- Roaster Installation & Consulting @ $150.00
- Drafting/Design @ $125.00
- Mechanical and Electrical Engineering @ $165.00
- Administration Services (Per Contract)
- Associate Consulting @ $133.00
- Installation Foreman @ $110.00
- Installation @ $90.00
- Chemist @ $155.00
- Proposal Coordination @ $90.00 /hr
- Refurbish Roaster Labor @ $90.00/hr
- Service Call Fee @ $100.00 + Travel Time and Expenses
- Repair Technician @$90.00/hr
- Roaster Maintenance @ $85/hr (Per Contract Services)
- Crating Labor @ $75.00/hr
- Travel Time @ $50.00/hr
- Food Per Diem @ $50.00/day
Additional Incurred Costs
- Reimbursables Cost Plus 20%
- Equipment Purchasing/Reproduction Cost Plus 20%
- Outside Consultants Cost Plus 20%
- Reproduction Costs Plus 20%
Book Your Strategy Call
Your coffee business deserves more than guesswork. Let’s design a path to consistent profitability and quality excellence.
Request for 30-Min Coffee Consulting Call
Schedule NowWhy Work With a Coffee Consulting Company
Coffee is both art and operations. Success requires precise planning, flawless execution, and continuous optimization — from bean sourcing to bar workflow.Our consultants combine decades of industry expertise in coffee roasting, retail, and brand development to help businesses avoid costly pitfalls and accelerate growth.
Our consulting improves
- Profit margins & operational efficiency
- Bar design & workflow
- Menu design & pricing
- Equipment performance & ROI
- Staff competency & retention
- Brand visibility & local market dominance
Consulting Models & How We Work
We adapt to your needs and budget:
- On-site assessments & audits: Walkthrough, photos, prioritized written report with fixes.
- Remote online consulting: Strategy workshops, video conference training, shared deliverables and follow-up calls.
- Hybrid & ongoing support: Monthly check-ins, KPI dashboards and on-demand implementation help.
- Engagement flow: Concept → Audit → Plan → Implement → Train → Review.
All engagements begin with a brief strategic call to define deliverables, timelines, and investment.
Why Choose Us ( Differentiators & Benefits )
Revered as the “Amazon™” of the coffee industry, we are committed to supporting our clients throughout every aspect of their coffee roasting journey. This allows you to focus on what you do best and grow your business.
- Experienced Consultants: Our professional coaching and consultancy team has almost 75 years of combined experience.
- Custom Solutions: every plan tailored to your business size, market and growth ambitions.
- Hands-on Approach: practical, implementable advice that staff can execute.
- Proven Success: projects across startups, independent cafés and roasteries with repeatable outcomes.
- Comprehensive Coverage: brand, design, equipment, training and operations — one partner from concept to scale.
- Business Growth & ROI: we focus on profitability, throughput, and staff capability so recommendations pay for themselves.
- Specialty Coffee Expertise: single-origin, small-batch and specialty roasting best practices.
Outcomes & ROI (What clients get)
Typical client results (examples):
- Faster service times → 15–30% increase in throughput during peak hours
- Menu COG & pricing review → 5–12 percentage point margin improvement
- Operational SOPs + training → 20–40% reduction in onboarding time for new hires
We’ll model conservative and aggressive scenarios for every engagement.
Case Studies & Success Stories
Case Study: Rubicon Coffee Roasters
Challenge: Three roasters in different states needed equipment upgrades or sales—Eric Curtis (Rubicon) wanted a larger Sivetz roaster, Sandra Dias (Blooming Hearts) sought a ready-to-use SF6, and Mike Pilkington (Bridgeport) needed to sell his Sivetz mini-plant quickly.
Solution: CoffeeTec sourced suitable roasters, coordinated timely sales, and managed logistics, including afterburners, coolers, and transportation.
Outcome: All transactions completed smoothly within weeks, enabling Eric and Sandra to upgrade and Mike to sell on schedule.
Key Deliverables: Roaster sales facilitation, equipment sourcing, logistics management, transaction coordination, buyer/seller guidance.
Case Study: Night Shift Brewing
Challenge: Night Shift Brewing needed to sell a 2019 Probat P12/2 roaster quickly due to a lease ending in 18 days, while maximizing sale value and avoiding logistical headaches.
Solution: CoffeeTec listed the roaster immediately, leveraged buyer networks, handled all paperwork, crating, and freight, and provided financing options for the buyer.
Outcome: The roaster sold within a week, $5,000 above Night Shift’s expected price, with zero effort required from the client.
Key Deliverables: Exclusive listing, logistics management, buyer matching, financing facilitation, full payment to client.
Case Study: What's The Buzz Specialty Coffee
Challenge: Owner Rodrigo Chavez managed two aging roasters, facing inconsistent profiles, rising maintenance costs, and space constraints while demand kept growing.
Solution: CoffeeTec orchestrated the sale of the 12-kg Probat and 15-kg Toper, sourced a custom 30-kg Primo roaster, and handled installation, ensuring minimal disruption.
Outcome: Within 90+ days, both old roasters sold, Rodrigo gained $5,000+ profit, and his new Primo roaster improved efficiency, consistency, and reduced maintenance.
Key Deliverables: Roaster resale strategy, Primo procurement & installation, workflow continuity, maintenance cost savings.
Schedule a Professional Consultation
Ready to take the next step? Connect with our specialists to discuss your project scope, goals, and the best path to success.
FAQs
What does a coffee consultant actually do?+
We analyze your operations, finances, products, and customer experience — then deliver a prioritized plan with concrete deliverables (SOPs, financial models, training).
Do you work with startups or only established roasteries?+
We provide scalable solutions for both first-time founders and multi-unit operators.
Can you help source and ship heavy roastery equipment?+
Yes — we advise on equipment selection and coordinate procurement/logistics with trusted vendors.
Do you provide barista and roaster training on my equipment?+
Yes — on-site training uses your actual equipment for faster skill transfer.
How long does a typical project take?+
Concept → Audit → Plan is often 4–8 weeks. Implementation timelines vary by scope.
Do you offer remote online consulting?+
Yes — many clients use remote audits, training, and strategy sessions supplemented with on-site visits.
What results can I expect from a menu pricing review?+
Clear COGs, margin targets, and recommended price/packaging changes — typically a measurable margin uplift within a billing cycle.
Do you offer turnkey roastery builds?+
We offer end-to-end advisory and project management; full equipment procurement and install are coordinated through our vendor network.